From Cover to Cover
Hi Reader, It is often said, ‘Don’t judge a book by its cover.’ Yet the cover is one of the first things we look at when we want to buy a book. If you happen to buy a book in person, you may take it off the shelf, look at the cover, and turn it over to read the blurb on the back. Both will either convince you to make the purchase or not. Walking through the final steps in preparation for printing, I was reminded that not only is the front cover of the book important, but the few words on the...